Investing isn’t difficult, which is why it is surprising that there has to be so much regulation and so many people don’t get good outcomes. Of course optimising your investment has some pretty detailed maths behind it, and many years of statistical and economic science underpinning the work we do to improve your outcome.
But the basics are pretty simple, and can be boiled down to a few consistent disciplines that will ensure you don’t get taken for a ride. Please read our handy guide to the ten key principles of successful investing that every investor needs to know.
